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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Canadian outerwear brand Rudsak (rudsak.com) prioritizes their mobile experience with images and copy that fill (but don’t overwhelm) smaller screens.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website</image:title>
      <image:caption>Non-alcoholic wine brand Proxies (drinkproxies.com) greets their site visitors with a bold photo of their product and a clear description of what makes it unique. They also invite visitors to start shopping right away with a clear “Shop Now” CTA.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website</image:title>
      <image:caption>Rocky Mountain Soap Co. (rockymountainsoap.com) uses multiple CTAs on their website to call attention to specific products. This guides visitors to different pages, and motivates them to shop.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website</image:title>
      <image:caption>Auric Cosmetics (auriccosmetics.com) uses shades of gold and pale pink throughout their website alongside clean, sans-serif fonts. This creates the same feeling of modern luxury that customers feel when they use their products.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Ethical clothing brand Advika (advikaclothing.com) welcomes visitors to their website with a short video that showcases their brand aesthetic, target audience, and product features in under 20 seconds.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Canadian luxury outerwear brand Sentaler (sentaler.com) uses the same colours, angles, and presets for all of its product photos, improving the overall shopping experience.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Canadian hair care accessories brand Flirty Pineapple (flirtypineapple.com) animates their product browsing experience with image rollover animations.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Toronto jewelry store FTJCo (ftjco.com) uses their About Us page to share their brand’s history, from the early days to their most recent accomplishments as a fair trade jeweler. This deepens the trust that customers have in their products.</image:caption>
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      <image:title>Blog | True Summit Digital - Ten Proven Ways to Boost Conversion On Your eCommerce Website - Make it stand out</image:title>
      <image:caption>Toronto-based tea brand Tealish (tealish.com) and non-alcoholic spirits brand Seedlip (seedlipdrinks.com) both use iconography on their websites to visually communicate their brand values and product features.</image:caption>
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    <lastmod>2022-10-27</lastmod>
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      <image:title>Blog | True Summit Digital - Want A Thriving eCommerce Business? Automate Your Emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68275c9b127f4c00d0feb589/1747410091970-JZWGO21CAA03OY44QDML/alderapparelfooter.png</image:loc>
      <image:title>Blog | True Summit Digital - Want A Thriving eCommerce Business? Automate Your Emails - Make it stand out</image:title>
      <image:caption>Canadian apparel brand Alder (alderapparel.com) has an email capture field embedded in its website footer, greeting site visitors at the bottom of every page scroll.</image:caption>
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      <image:title>Blog | True Summit Digital - Want A Thriving eCommerce Business? Automate Your Emails - Make it stand out</image:title>
      <image:caption>Toronto-based outdoor living brand Moss (mossgardenhome.com) welcomes each new website visitor with a bright pop-up window that promises a code for 10% off in exchange for an email address.</image:caption>
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      <image:title>Blog | True Summit Digital - Want A Thriving eCommerce Business? Automate Your Emails</image:title>
      <image:caption>Luxury fashion label Totême (toteme-studio.com) sends a simple and effective welcome email to all new subscribers immediately upon sign-up.</image:caption>
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